Nourishing Beginnings Logo Design

Nourishing Beginnings is a learning module system developed by the Dairy Farmers of Canada. It is a training program for early childhood educators that teaches them about proper early childhood nutrition, and tactics for effective group meals in a childcare setting.

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I worked with a small team at Harbinger to develop a logo that would express the concepts of nutrition and mentorship. The client wanted to highlight the relationship between adults and children, with a focus on food and cooking. They provided some sample imagery including bowls, spoons and adults and children cooking together. They were also open to imagery involving the food groups. Finally, because it was part of a larger brand, the logo need look like it was part of the same family as the Dairy Farmers of Canada logo.